look behind the car advert
ministry for the climate emergency
timeline
2023
location
worldwide
client
New Weather Institute
introduction
Car advertising impact is the focus on the latest campaign from the Ministry for the Climate Emergency about the dangers of brain pollution.
Badverts.org are calling for a ban on car industry adverts, specifically SUV’s, which continue to use unclear or deceptive language to promote sales of polluting vehicles.
Public choice is heavily influenced by advertising, especially when greenwashing tactics remain undetected or unchallenged. We all want to feel better about our personal impact on climate change, but making the right decision without the real facts is impossible.
Car adverts are everywhere, and they continue to drive consumers towards high carbon, polluting lifestyles, which are highly damaging to our climate and our health.
With the recent government decision to delay the ban on the sale of new petrol and diesel cars in the UK from 2030 to 2035, the car industry is set to remain one of the biggest contributors to CO2 emissions, and climate disaster, for even longer.
the challenge
Expose greenwashing prevalence and the effects of car advertising, on both our climate and human behaviour, as part of an ongoing series of public awareness campaigns on the dangers of brain pollution, for the fictitious Ministry for the Climate Emergency, in association with badvertising.
our solution
Billboards and animations, for use on social media, highlighting greenwashing in car advertising and the devastating effects of the car industry on our planet.
A fake car magazine separating the car industry fact from fiction and highlighting the impact of the car advertising on consumer behaviour, pollution, waste, emissions and our climate crisis.
A set of marketing postcards featuring key messaging from three public health brain pollution campaigns launched and endorsed by the fabricated Ministry for the Climate Emergency, promoting the badvertising movement.
Industry lobbying continued in the lead up to COP28, as pressure increases for a real commitment, on a global level, to significantly reducing emissions across all sectors.
You may have been exposed to brain pollution and greenwash from car industry advertising that can influence your choices and lead to dangerous disruption of your climate!
Ministry for the Climate Emergency
Carwash magazine is the alternative car magazine, which separates fact from fiction in a familiar format for the consumer, but with the surprising and very concerning facts and the car industry.
“We ended tobacco advertising when we understood the threat from smoking to public health. Now that we know the human health and climate damage done by car pollution, it’s time to stop adverts making the problem worse. In a pandemic-prone world people need clean air and more space on town and city streets.”
Andrew Simms, Co-Founder, New Weather Institute
results
badverts.org has used Carwash magazine, social media billboards and postcards to raise awareness and highlight the impact of car advertising on climate change. Campaign activities are ongoing.
